Emaar launches “skip the line” scheme for key investors

Investors who make a 30 percent down payment on Emaar developments and commit to maintain ownership until handover will be given first access to new launches under a “skip the line” program launched by the Dubai-based developer.

Billed as a new feature of Emaar’s Preferred Access programme, Emaar said it was aimed at strengthening investor confidence and offering the opportunity for long-term investors to be part of its Dubai developers.
“Skip the line is a new feature as part of the programme that avoids the need for waiting in the regular queues for property purchases or early registrations through Emaar’s customer-oriented programme,” it said in a statement on Monday.

Arif Amiri, chief commercial officer at Emaar Properties, said: “Emaar has introduced several measures to strengthen investor confidence and support our long-term customers. The new Preferred Access programme has been launched following the strong response to our recent projects and growing demand from end-users. This focus on long-term customers will strengthen investor confidence in the property sector, and encourage more investors from around the world to make a stable property investment in Dubai.”

Emaar said property purchases under the program were subject to availability, with enrollment non-transferable and not able to be used to purchase properties in the name of third-party owners.

Among its project launches this year include Boulevard Point, Vida Residence Downtown Dubai and BLVD Crescent in Downtown Dubai; Mulberry at Park Heights in Dubai Hills Estate; Mira Oasis in Reem; and Rasha, Yasmin and Samara villas in Arabian Ranches.